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Applebee's Restaurant Mission Statement - One Key Aspect of Dining Experience

Mission Statement, Headquarters and Founders Facts For Applebee’s Grill & Bar

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The Applebee’s Neighborhood Bar & Grill restaurant chain's mission focuses franchisees and employees on the one key aspect of the Applebee’s dining experience. (See the Applebee’s vision and values below.) >> Pin This Image on Pinterest
Applebee's Restaurant Mission Statement - One Key Aspect of Dining Experience
© Barbara Farfan for About.com
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Applebee’s Neighborhood Grill & Bar (DIN) Founders Facts and Trivia:

The first Applebee’s restaurant was opened by Bill and TJ Palmer in Atlanta, Georgia in 1980 under the name of T.J. Applebee's Rx for Edibles & Elixirs. The Palmers sold their restaurant concept to W.R. Grace and Company in 1983, and Bill Palmer then became an Applebee's franchisee. The name of the restaurant was officially changed to Applebee's Neighborhood Grill & Bar in 1986, and Applebee's International (APPB) became a publicly traed company in 1989. The name of the company changed to Dine Equity (DIN) in 2008.

Applebee’s Restaurant Chain Headquarters:

The corporate headquarters of the Applebee’s Restaurant chain is located in Kansas City, MO.

The Vision and Values of Applebee’s Neighorhood Grill & Bar:

The Applebee’s mission statement, vision and values are those of its parent company, Dine Equity, which focus Applebee’s franchisees and employees on the one key aspect of the Applebee’s dining experience that is the most important. The Dine Equity (and Applebee’s) vision is:

"DineEquity unites great franchisees, brands and team members to create the world’s leading restaurant company, one guest experience at a time."

To clarify how Applebee’s franchisees and employees will “create the world’s leading restaurant company,” Dine Equity provides these Company Values:

"INTEGRITY
We do the right thing. We are committed to the highest ethical standards.

EXCELLENCE
We expect the best from ourselves and each other.

INNOVATION
We find creative, new ways to delight our guests.

ACCOUNTABILITY
We do what we say we will do. We are responsible for our actions.

INCLUSION
We respect and value the diversity of others. We benefit from many
points of view.

TRUST
We collaborate and build trust through open, honest communication.

COMMUNITY
We make a difference in the neighborhoods and communities that we serve."

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