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Bare Escentuals Mission Statement - Business Is Community, Beauty Is a Force

Mission Statement Vision, Headquarters and History of Bare Escentuals Stores


The mission of Bare Escentuals beauty products stores reflects the company's unconventional view of business as community and beauty as a force of energy. (See the Bare Escentuals mission, vision, and values below.)
Bare Escentuals Mission Statement - Business Is Community, Beauty Is a Force
Barbara Farfan for About.com
Bare Escentuals Founders Facts and Trivia:

Diane Ranger created Bare Escentuals mineral makeup in 1976 and was selling it at Bloomingdales. When Ranger's company went bankrupt, investors Barrie Bergman and John Hansen purchased Bare Escentuals, which then had four retail stores. Bare Escentuals became a publicly traded company in 2006 and was then sold to Shiseido in 2010 for $1.7 billion.

Bare Escentuals Headquarters:

Now owned by Japanese-based Shiseido, the Bare Escentuals headquarters are located in San Francisco, CA

Bare Escentuals Mission, Vision, and Values:

Not officially identified as its mission, Bare Escentuals makes a very strong statement about its vision, which is an unconventional view of the retail business...

"Love. Understanding. Community. That's what Bare Escentuals represents. It's a trusted source. It's the belief that products can actually be good, makeup can be fun, business can be personal and companies can behave more like communities."

Bare Escentuals further guides its employees with clearly defined values, which it labels "Our Beliefs"...

"Be a Force of Beauty

What is a Force of Beauty? We believe that when you feel truly beautiful, you wield enormous confidence, and you have the potential to change a moment, ignite a conversation and start a new adventure….

A Force of Beauty is an energy, a strength, a movement.

This broader brand experience is ultimately as much about a peer-to-peer community as it is about bareMinerals products, and as much about making women look beautiful as it is about making a positive difference in women’s lives."

More About U.S. Company Mission Statements, History, and Headquarters:

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