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Blockbuster Company Mission Statement - Media Entertainment, Local Convenience

Example of a Mission Statement Best Practice from the U.S. Retail Industry

Blockbuster's challenges might be found in a mission statement that lags behind customer needs and lacks vision. (See Blockbuster's mission statement below.)
Blockbuster Company Mission Statement - Media Entertainment, Local Convenience
Reprinted with permission from Microsoft Office
Blockbuster Founders:

After David Cook sold his oil and gas software business, he used his technology know-how to open a video rental business in 1985 and Blockbuster Video was born.

Blockbuster Headquarters:

Blockbuster's headquarters are located in the city of the chain's first store, Dallas, Texas.

Blockbuster's Mission Statement:

It is evident that Blockbuster's mission statement has changed and evolved in response to the challenges of its competitive environment. According to the Blockbuster website, the company's mission statement is:

"Our corporate mission is to provide our customers with the most convenient access to media entertainment, including movie and game entertainment delivered through multiple distribution channels such as our stores, by-mail, vending and kiosks, online and at home. We believe Blockbuster offers customers a value-prices entertainment experience, combining the broad product depth of a specialty retailer with local neighborhood convenience."

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