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Google Mission Statement - Officially About Information, Unofficially About Evil

Mission, Beliefs, Headquarters & History of Google Inc. Internet Services Co.


Google has both an official and an (officially) unofficial company mission statement. Officially the Google Inc. mission is all about information. Unofficially, it’s all about evil. (See the Google, Inc. mission and vision below.)
Google Mission Statement - Officially About Information, Unofficially About Evil
Reprinted with permission from Google.com
Google Inc. Founders Facts and Trivia:

Although it is difficult for millions of people to remember what life was like without Google, the history of the Internet information services company only goes back to 1996 when founders Larry Page and Sergey Brin were graduate students at Stanford, and began working on a search engine together which they called “BackRub.” The name of the search engine was changed to “Google” in 1997, a name that was inspired by the mathematical term “googol,” which means the number one followed by 100 zeroes, which represented the infinite amount of information Page and Brin intended to organize.

Google made its first $100,000 a month before there was an official company. Google filed its official incorporation papers on September 4, 1998.

Google Inc. Headquarters:

The first Google headquarters were located in a garage in Menlo Park, California. A staff of eight moved to Google’s first commercial office space in Palo Alto in 1999. The corporation headquarters of Google Inc. are not located in Mountain View, California and the campus is referred to as the Googleplex. Additionally, as of 2012, there were more than 70 international Google offices" located in more than 40 countries.

Google Inc. Mission and Beliefs:

The official mission statement of Google Inc. is just the kind of corporate mission statement that you would expect from an Internet services company like Google...

"Google's mission is to organize the world's information and make it universally accessible and useful."

An (official) unofficial mission statement for Google was included in the company’s 2004 IPO prospectus, backed up by the explanation, "We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains.” The (official) unofficial mission statement of Google is...

”Don’t Be Evil."

Founder Larry Page had this to say about the unofficial Google mission... "We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.”

In addition to its mission statement, Google’s founders crafted a document in the early years of the company’s existence which outlines the beliefs of the founders. These beliefs are referred to as “Ten Things We Know to Be True,” and they are still embraced by the founders and the Google employees today. These Google Beliefs are:
  • Focus on the user and all else will follow. - Since the beginning, we’ve focused on providing the best user experience possible....
  • It’s best to do one thing really, really well. - We do search....
  • Fast is better than slow. - We know your time is valuable, so when you’re seeking an answer on the web you want it right away–and we aim to please.
  • Democracy on the web works. - Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value.
  • You don’t need to be at your desk to need an answer. - The world is increasingly mobile: people want access to information wherever they are, whenever they need it...
  • You can make money without doing evil.
  • There’s always more information out there. - Once we’d indexed more of the HTML pages on the Internet than any other search service, our engineers turned their attention to information that was not as readily accessible...
  • The need for information crosses all borders. - Our company was founded in California, but our mission is to facilitate access to information for the entire world, and in every language....
  • You can be serious without a suit. - Our founders built Google around the idea that work should be challenging, and the challenge should be fun...
  • Great just isn’t good enough. - We see being great at something as a starting point, not an endpoint...”
More About Google’s What We Know to Be True Beliefs >>

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