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IKEA Stores Mission Statement - A Global Vision and a Branded Business Idea

Mission Statement Vision, Headquarters & History of IKEA Home & Furniture Stores

The mission of IKEA stores is a global vision too large to accomplish, backed by a business idea which makes the IKEA brand real and the IKEA mission attainable. (See the IKEA stores mission, vision, and business idea below.)
IKEA Stores Mission Statement - A Global Vision and a Branded Business Idea
Barbara Farfan for About.com
IKEA Stores Founders Facts and Trivia:

Ingvar Kamprad started his own business in 1943 in Agunnaryd, Sweden with money his father gave him for succeeding with his schooling at age 17. When combining the initials in his name with the initial of his hometown farm and village ("E" stands for Elmtaryd and "A" stands for Agunnaryd), the name of Kamprad's business became IKEA. Kamprad first sold products like pens, picture frames, table runners and jewelry door-to-door. IKEA expanded to be a mail order business in 1945, and its first catalog was published in 1951.

The first retail brick-and-mortar store was opened in 1953 in Älmhul, Sweden. The first IKEA store was opened in the U.S. in 1985 in Philadelphia, PA.

IKEA Headquarters:

The International Headquarters of IKEA are located in Delft, Netherlands. The U.S. headquarters are located in Conshohocken, PA.

IKEA Stores Mission, Vision, and Branded Business Idea:

The official IKEA mission statement is so large and global that it seems impossible to achieve...

"Our vision is to create a better everyday life for the many people."

That overarching mission statement is backed up, however, by a "business idea" which defines the IKEA brand to its customer and makes the IKEA mission attainable with the masses. The IKEA Business Idea is...

"Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."

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