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Panera Bread's Restaurant Mission Statement - It's All About Bread at Panera

Mission Statement, Goals, Headquarters and Founders Facts About Panera Bread

The Panera Bread restaurant chain's mission statement is completely bread focused, and seemingly unobtainable. (See Panera Bread's mission statement below.)
Panera Bread's Restaurant Mission Statement - It's All About Bread at Panera
Reprinted with permission from Panera.com
Panera Bread Restaurant Chain (PNRA) Founders Facts and Trivia:

The Panera Bread restaurant chain was founded by Ron Shaich and Louis Kane as Au Bon Pain Co. After acquiring the St. Louis Bread Co. chain, the Panera Bread concept evolved. In 1999 the Au Bon Pain restaurants were sold, and the company put its primary focus on growing the Panera Bread restaurants. The St. louis Bread Co. restaurants continue to operate with the same Panera Bread concept and menu in the state of Missouri.

Panera Bread Restaurant Chain Headquarters:

The corporate headquarters of the Panera Bread Restaurant chain are located in Richmond Heights, MO.

The Mission Statement and Purpose of Panera Bread Restaurants (PNRA)

The published mission statement of the Panera Bread Restaurant Chain is:

"A loaf of bread in every arm."

Because of its narrow focus on one product the Panera Bread mission statement falls short it in its ability to guide employees at any level in their daily operations, interactions, and decision-making.

Perhaps to further clarify things, Panera also publishes its "bread leadership goal":

"With the single goal of making great bread broadly available to consumers across America, Panera Bread freshly bakes more bread each day than any bakery-cafe concept in the country."

Again the narrow focus on its product, rather than the overall philosophy, experience, or any type of overarching purpose, the Panera Bread company mission statement falls short.

More About U.S. Company Mission Statements, History, and Headquarters:

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