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Walt Disney Mission Statement: Creativity + Innovation = Profits

Best Practice Example of a Mission Statement from the U.S. Retail Industry

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Creativity and innovation are synonymous with the Walt Disney brand, largely because of the company's strong mission. (See Disney's mission statement below.)
Walt Disney Mission Statement: Creativity + Innovation = Profits
©Barbara Farfan for About.com
The Walt Disney Corporation's Founder:

The Walt Disney Company was founded by Walter Elias Disney in 1923.

Walt Disney Headquarters:

The Walt Disney Co. headquarters are currently located in Burbank, CA.

The Walt Disney Corporation Mission / Vision Statement:

One of the reasons why Disney has a reputation of delivering a seamless "magical" experience to its guests in all of its operations - theme parks, hotels, restaurants, retail stores, etc. - is because it has one overriding vision and mission for all of its business operations.

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

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