Updated February 22, 2011
Because of its huge popularity, NASCAR sponsorship is attractive to advertising sponsors who are eager to gain exposure to a large number of race fans. However, because of its huge popularity, the cost of NASCAR sponsorship is as huge as the sport itself. Even as stores are closing, companies are filing Chapter 11, and jobs cuts are happening in record numbers, some retail industry companies have found a way to include NASCAR sponsorship in their 2009 and 2010 advertising budgets.
This is a complete list of retail industry NASCAR sponsors for the 2009 and 2010 race seasons, and the cars and drivers they are hoping will take the checkered flag, and drive the brand into the international spotlight that shines on victory lane.
17th Street Surf Shop
2009 - #18 Kyle Busch
Aaron's
2011 - #00 David Reutimann
2010 - #00 David Reutimann
2009 - #55 Michael Waltrip
Bass Pro Shops
2011 - # 1 Jamie McMurray
2011 - #14 Tony Stewart
2011 - # 39 Ryan Newman
2011 - # 55 Michael Mcdowell
2010 - # 1 Jamie McMurray
2010 - # 3 Austin Dillon
2010 - #14 Tony Stewart
2010 - #21 John Wes Townley
2010 - #29 Kevin Harvick
2010 - #33 Clint Bowyer
2009 - # 1 Martin Truex Jr.
2009 - #14 Tony Stewart
Best Buy
2011 - # 9 Marcos Ambrose
2011 - #43 A.J. Allmendiger
2009 - # 9 Kasey Kahne
2009 - #19 Elliott Sadler
Burger King
2011 - #14 Tony Stewart
2010 - #14 Tony Stewart
2010 - #20 Joey Logano
2009 - #14 Tony Stewart
Carquest
2009 - # 5 Mark Martin
Chevrolet
2011 - #14 Tony Stewart
2011 - # 1 Jamie McMurray
2011 - #27 Paul Menard
2011 - #29 Kevin Harvick
2011 - #31 Jeff Burton
2011 - #33 Clint Bowyer
2011 - #39 Ryan Newman
2011 - #42 Juan Montoya
2011 - #48 Jimmie Johnson
2011 - #66 Dave Blaney
2011 - #78 Regan Smith
2011 - #88 Dale Earnhardt Jr.
Denver Mattress Co.
2011 - #78 Regan Smith
Discount Tire
2011 - #2 Brad Keselowski
2010 - # 2 Kurt Busch
2010 - #22 Brad Kaselowski
2009 - # 6 David Ragan
Dodge
2011 - # 2 Brad Keselowski
2011 - # 7 Robby Gordon
2011 - #22 Kurt Busch
2011 - #77 Sam Hornish Jr.
Dollar General
2011 - # 33 Clint Bowyer
2010 - #00 David Reutimann
2010 - #32 Brian Vickers
Ford
2011 - # 6 David Ragan
2011 - # 9 Marcos Ambrose
2011 - #17 Matt Kenseth
2011 - #34 Travis Kvapil
2011 - #38 Davod Gilliland
2011 - #43 A.J. Allmendiger
2011 - #99 Carl Edwards
Furniture Row
2011 - #78 Regan Smith
2010 - #78 Regan Smith
2009 - #78 Regan Smith
Fuel-Doctor.com
2010 - #31 Stanton Barrett
Game Stop
2011 - #20 Joey Logano
2010 - #20 Joey Logano
2009 - #20 Joey Logano
General Motors
2011 - #24 Jeff Gordon
Golden Corral
2011 - #66 Dave Blaney
2009 - #28 Travis Kvapil
Goodyear
2010 - #78 Regan Smith
2010 - #47 Marcos Ambrose
2009 - #26 Jamie McMurray
2009 - #31 Jeff Burton
Home Depot
2010 - #20 Joey Logano
2009 - #20 Joey Logano
Hunt Brothers Pizza
2011 - #29 Kevin Harvick
2010 - #43 AJ Allmendinger
IHOP
2010 - #52 Donnie Neuenberger
JEGS
2009 - #29 Kevin Harvick
Jimmy John's Gourmet Sandwiches
2011 - #29 Kevin Harvick
2009 - #29 Kevin Harvick
Kobalt Tools
2010 - #48 Jimmie Johnson
Kroger
2011 - #47 Bobby Labonte
Long John Silver's
2011 - #34 Travis Kvapil
2011 - #38 David Gilliland
2010 - #34 Tony Raines
Longhorn
2009 - #29 Kevin Harvick
Lowe's
2011 - #48 Jimmie Johnson
2010 - #48 Jimmie Johnson
2009 - #48 Jimmie Johnson
Lowes Foods
2010 - #00 David Reutimann
Mac Tools
2010 - #43 AJ Allmendinger
McDonald's
2011 - # 1 Jamie McMurray
2009 - # 9 Kasey Kahne
2009 - #19 Elliott Sadler
2009 - #43 Reed Sorenson
Menards
2011 - # 7 Robby Gordon
2011 - #27 Paul Menard
2010 - #98 Paul Menard
2009 - # 7 Robby Gordon
2009 - #98 Paul Menard
Mobil 1
2011 - #39 Ryan Newman
2011 - #14 Tony Stewart
2011 - #56 Martin Truex Jr.
2011 - # 4 Kasey Kahne
2009 - #12 David Stremm
2009 - #77 Sam Hornish, Jr.
Mobile Shop
Napa Auto Parts
2011 - #56 Martin Truex Jr.
New Balance
2011 - #14 Tony Stewart
Office Depot
2011 - #39 Ryan Newman
2010 - #14 Tony Stewart
2009 - #14 Tony Stewart
2009 - #39 Ryan Newman
Ollie’s Bargain Outlet
2011 - #29 Kevin Harvick
Parker Stores
2010 - #14 Tony Stewart
Pilot Travel Centers
2010 - #15 Michael Annett
PT's Gold Place Pub
2009 - # 2 Kurt Busch
Realtree Outfitters
2011 - #88 Dale Earnhardt Jr.
Ruby Tuesday
2011 - # 2 Brad Keselowski
Save-A-Lot
2009 - #99 Carl Edwards
Sherwin-Williams
2011 - #43 A.J. Allmendiger
2011 - # 6 David Ragan
2010 - # 3 Austin Dillon
2010 - #21 John Wes Townley
2010 - #29 Kevin Harvick
2010 - #31 Jeff Burton
2010 - #33 Clint Bowyer
2009 - # 7 Casey Mears
2009 - # 9 Kasey Kahne
2009 - #26 Jamie McMurray
Shell
2011 - #22 Kurt Busch
2011 - # 2 Brad Keselowski
2010 - # 3 Austin Dillon
2010 - #29 Kevin Harvick
2010 - #31 Jeff Burton
2009 - # 7 Casey Mears
2009 - #29 Kevin Harvick
2009 - #31 Jeff Burton
Sliced Bread Shop
2009 - #20 Joey Logano
Snap-on Tools
2010 - # 2 Kurt Busch
Sports Clips
2009 - #20 Joey Logano
Sprint
2011 - #39 Ryan Newman
2011 - #00 David Reutimann
Subway
2011 - #99 Carl Edwards
Sunoco
2010 - #32 Brian Vickers
Taco Bell
2011 - #34 Travis Kvapil
2011 - #38 David Gilliland
Target
2011 - #42 Juan Pablo Montoya
2010 - #42 Juan Pablo Montoya
2009 - #42 Juan Pablo Montoya
Toyota
2011 - #00 David Reutimann
2011 - #11 Denny Hamlin
2011 - #18 Kyle Busch
2011 - #20 Joey Logano
2011 - #37 Kevin Conway
2011 - #47 Bobby Labonte
2011 - #55 Michael Mcdowell
2011 - #56 Martin Truex Jr.
2011 - #82 Scott Speed
Verizon
2009 - #12 David Stremme
Walgreens
2011 - #4 Kasey Kahne
Whisky River
2011 - #88 Dale Earnhardt Jr.
Zaxby's
2010 - #21 John Wes Townley
More About Sports Marketing and Retail Sponsorships:
