In an effort to modernize its brand, Radio Shack decided to take the obsolete reference to "radios" out of its advertising, nicknaming itself "The Shack" in August, 2009. The chain's marketing was heavily focused on its mobile and wireless inventory in 2009, and its strategic partnership with T-Mobile.
Long-time customers will know that "The Shack" still carries hard-to-find electronic accessories and parts, but the chain also worked hard in 2009 to become more relevant to a younger demographic of electronics consumers.
Top News, Stories, and Milestones for Radio Shack in 2009:Customer's Choice Survey Ranks Radio Shack's Customer Service
Long-time customers will know that "The Shack" still carries hard-to-find electronic accessories and parts, but the chain also worked hard in 2009 to become more relevant to a younger demographic of electronics consumers.
Top News, Stories, and Milestones for Radio Shack in 2009:
- Newsweek Ranks Radio Shack #166 for Retail Environmental Responsibility
- Radio Shack on the 2009 Retail Fortune 500
- Radio Shack Named One of the Top 200 Retail Franchise Chains
